Start with a feeling, not a feature list. Notice how a shop smells, how the windows frame the afternoon, and what makes the space memorable.
Translate that feeling into a few design choices. Pick a type scale, three colors, one strong image, and a layout that makes the important information easy to find.
Build the smallest complete page you can be proud of. Record the process only when you feel like it. The video should follow the making, not the other way around.
Finally, share the concept clearly as an independent design study. Respect the people and businesses that inspired it. Leave a way for someone to get in touch when you are ready.